 |
| New BROWNFIELD from Homer Laughlin comes in two styles - Pewter (left andf Cobblestone (right) |
At the recent NRA Show, Homer Laughlin introduced several
new products as you might expect. But new products are just some of what’s new
at Homer Laughlin. From new people, new processes, new thinking, to, yes…new
products…..there’s much new about this heritage-filled American company.
This 145 year-old family-owned company is in the midst of a
re-generation with women for the first time taking key senior roles in the
recasting of the Homer Laughlin brand and what it stands for.
“What we really want
people to hear when they hear the brand voice of Homer Laughlin is our core
values,” says Marketing Manager
Katie McIlvain. “We’re very proud
that were American-made and that we have a durable, chip-resistant product. And
while we’re proud of our heritage, we are also committed to producing creative new
products that are relevant to today’s customers and menu concepts.”
New product relevancy has come both from totally new
collections like new FOUNDRY™ from the Hall China collection and reimagining
and expanding existing collections. With its cast-iron appearance combined with
the performance of a durable ceramic, new FOUNDRY™ creates a powerful visual
impression with dinnerware and matching baking, service and completer items. The
curvy functionality and earth-tone colors of new PANGEA™ serving pieces is
another example of new products that embody Homer Laughlin’s commitment to
creating relevant products for the menu items of today’s restaurants.
“Our colorful PESTO
and INDIGO dinnerware designs are great examples of products that may have been
a bit ahead of their time when introduced several years ago,” comments McIlvain. “But today, their rich hues and handcrafted look are totally on-trend,
so we’re currently expanding and re-positioning these two collections.” Both
PESTO and INDIGO are covered by the company’s Lifetime Limited Warranty.
 |
| New FOUNDRY dinnerware from their Hall China collection is an example of new approach to design from Homer Laughlin |
 |
| Homer Laughlin's Indigo (left) and Pesto (right) collections are undergoing an expansion and repositioning |
In addition to the changes in people and products, Homer
Laughlin takes conservation seriously and continues to change many of its
internal processes such as its reduction in kiln energy waste and upgrading
wastewater treatment processes to reclaim and repurpose water-based glaze.
The regeneration of Homer Laughlin continues with lots of
new-ness, for sure. But there’s no question that much of what is new at the
company today is built upon the heritage of what Homer Laughlin has been all
about for the past 145 years. “Certainly,
there are lots of new changes happening at Homer Laughlin. But the trust and
the relationships that we have with our customers, suppliers, and our stakeholders
remain the foundation of all we do today,” stated McIlvain. “Just as it has for generations.”
For more information on Homer Laughlin products and its restaurant dinnerware collections, go here:
http://www.hlcdinnerware.com/home
No comments:
Post a Comment