Villeroy & Boch: What’s Old is New…and, Authentic…Again

New video from Villeroy & Boch showcasing one of their oldest patterns – OLD LUXEMBOURG. This classic dinnerware design is certainly vintage, but in being so, it also conveys a certain authenticity to the restaurants who might choose to use it. In this case, it is reinforcing the brand messaging of a trendy restaurant, serving a classic style German menu in Munich….classic, but still relevant  – and authentic – to today’s young guests.

Villeroy & Boch and their OLD LUXEMBOURG design….. trendy and authentic for 200 years.

Nicely done, Villeroy & Boch.

#TabletopMatters

Here's the link:   http://www.tabletopjournal.com/villeroy-boch-whats-old-is-new-and-authentic-again/