Homer Laughlin China: The River Flow of Creativity and Innovation Accelerate at America’s Last Standing Pottery

The river flow of “new-ness” continues to pick up speed at the Homer Laughlin China Company. New people, new processes, new ideas – and most of all, new products – all continue to emanate from this iconic American hospitality dinnerware brand. But, it’s the thinking behind the new products that is generating much of this quickening pace.

But first, the newest hospitality dinnerware creation from Homer Laughlin is AURORA. This sophisticated, minimalist design features concentric circles surrounding a porcelain-white body. AURORA (shown above) is but the latest of these new designs to be launched.

With its circular design and pure white body color, AURORA becomes a distinctive choice that is perfect for fine dining, hotels and other upscale establishments without sacrificing durability. With 19 pieces available, AURORA line is both elegant and timeless. 

Continuing that “new-ness” trend, Homer Laughlin’s PESTO and INDIGO have been re-imagined to include a plethora of new items, including a variety of Flipside shape items where the rings on each of the pieces lend themselves to the unique glazes and truly make the items look as if they were hand-glazed.

So, now both INDIGO and PESTO are designed to fit with today’s most on-trend menu concepts. Chefs and restaurateurs will now have 37 different items to choose from when considering PESTO AND INDIGO.  And finally, there’s even a new color in this same range – SEPIA – has been added to give today’s creative chefs an even more broad range of options for matching both food and décor.

“Our product development team has been working diligently with chefs and industry professionals to come up with products that will help them present their food presentations with today’s dining guest in mind,” says Homer Laughlin China President Elizabeth McIlvain. “At Homer Laughlin, we’ve always made high quality, very durable products and in unique shapes. And, now we’re working even harder to insure that our collections align with even the most current restaurant dining trends."

These new products, along the company’s PANGEA (which features organically shaped bowls) and FOUNDRY (a cast iron-like textured dinnerware) have a culinary ethos that fits well with today’s “return to fresh” menus. In addition, these new products all have that wonderful ability to work just as well in the back of the house that Homer Laughlin puts into all its hospitality products. Both PANGEA (below, left) and FOUNDRY (below, right) are part of the HLC’s Hall China collection of products.

And, as if all of this wasn’t enough already, the company not long ago introduced BROWNFIELD (below, right)  a new dinnerware line that offers endless opportunities for creative, inspired plating. Available in two versions, BROWNFIELD is equally at home in farm-to-table bistros, bustling neighborhood cafés, and intimate night spots. With its curvy coupe shape and peppery-speckled glaze, BROWNFIELD embodies the renaissance of the urban “makers” — a new generation of artisans who are returning to the art of the handcrafted product.

 With lots of “new-ness” in so many areas at Homer Laughlin China Company, the river of creativityand innovation is running stronger than ever before. This deluge of new products designed with the chef – and most importantly, the dining guest - in mind is simply the most tangible evidence of all the creative  thinking underway at the Homer Laughlin China Company these days.

Certainly there’s lots that is new at the Homer Laughlin China Company these days. But one thing that remains the same is the legacy of innovation of high quality products and dedicated service to its customers that the company has stood for since its beginning 146 years ago.

You’ll be able to see all of these products at the Homer Laughlin China Company booth #3428 at the upcoming NAFEM Show in Orlando, February 9^th-11^th. 

Or, you can go to:

http://www.hlcdinnerware.com/home